Inspired by the Miami location of the “Letting Go” video shoot, I worked to develop a fresh, bold art-deco-inspired look to bring a heritage brand top of mind for a millennial audience.
Collaborators: Luke Partridge (Group Creative Director), Jon Pearce (Chief Creative Officer), Shareen Stanfa (Copywriter), Taylor Schumaker (Senior Copywriter), Oskar Bakke (Photographer)
